The local Bakersfield station quotes Rick Kieffe:
Rick Kieffe, owner of Kieffe and Sons Ford, said he doesn't regret running the ad, which aired on radio stations in eastern Kern County and the Antelope Valley, but he does apologize for offending anyone.So he wants to keep running an ad that drives away potential customers by insulting and calling them second class citizens. Real good buisness sense there, buddy. First, Placing an apology on your website which has been removed as of today, then continuing to play the ad, really shows that you like to talk out of both sides of your ass. Typical used car salesman.
But I guess he's "technically" not lying. He just like to piss off potential customers. As for caring not to offend people, why air an ad that says he does not care who he offends? Just so much hypocrisy and weaseling out. Well I know one car dealership I will never shop at. Since I'll never get a straight story about the ad, why think that I could ever get the truth about a car?
It looks like the notpology has been moved to their contacts page instead of being removed altogether.
This statement is provided in response to reaction prompted by a radio commercial that Kieffe & Sons Ford recently ran referring to issues of God in our schools and on our money.
"For 15 years, Kieffe and Sons Ford has run ad campaigns that focus on current events. We have chosen to do this rather than presenting typical car sales ads. We do this through an agency that develops the material and sends us a package of commercials to review. From this, we select commercials that we distribute to area radio stations. Frequently we emphasize humor and patriotic themes, as we are located adjacent to two military bases. Public response over these 15 years has been hugely positive, often eliciting calls and visits from appreciative individuals. Regrettably, the commercial that has prompted the current objection to religious sentiment ("Under God", "In God We Trust") was not closely reviewed by our dealership before it went live. The commercial has been replaced. We apologize to all who were offended. It is Kieffe and Sons' intention to support America and the freedoms that make this country great."
Rick Kieffe, President
It looks like Rick Kieffe is completely missing the point of the ruckus over the ad. The reason most people, including myself, were pissed is the "sit down and shutup" for nonbelievers in the ad. I think he is deliberately being obtuse.